1. Confirm who it is for
Find the intended audience and age guidance. A children’s range and an adult range can contain different quantities, even when an ingredient name looks familiar.
2. Read the serving information
Look for the serving size and directions together. Pack weight is not the same as a serving, and the number of servings may differ from the number of pieces in a pack.
3. Check ingredients and allergens
Read the full ingredient list and allergen information. Do not assume that a product meets a dietary preference from its name or colour.
4. Compare like with like
Check whether nutrient amounts refer to a serving, a scoop, 100 g or another basis before comparing two labels. Keep both products’ directions in view.
5. Keep the practical details
Check storage instructions, the best-before date, batch identification and manufacturer information. Keep the pack so you can refer to those details later.